The Impact of Technology in International Business
Are you feeling empowered as a customer these days? You should! The evolution of technology has shifted the position of the customer as we move into a decade of international business. We have to step back to see how dramatic the change has been, in order to see how our future trend will be.
However, as technology spreads in
the form of PCs, then the Internet, mobile devices, and smartphones. Social
media is just the first step to the broader change which allows companies to
have greater insights into what the marketplace really wants and what its customers
are really looking for.
Nowadays, the impact of technology on international business such as, the Internet, social
networks, and transportation has been concerned in trade and business because
advanced technology can both positively and negatively influence the
international business. Therefore, the business owner must be aware in changes
of technology that could directly affect their business and reach to their
customers worldwide.
First
of all, we will talk about the impact of internet in international business. Internet
has already changed the world. People are using the internet to search,
communicate and to buy. Internet has become a large marketplace for widely
spread your product or service from any
location in the world through email, social media and websites. Social
networking websites allow companies to interact with millions of potential
clients worldwide at no cost. Today, the Internet removes the restrictions of
geography. Businesses can create a website to expand their customer bases worldwide
rather than being restricted with a local market.
The next important technology is
computer. Computers
are merely a powerful tool you can use to save time, money and increase your
overall ability to communicate and operate your business effectively.Meanwhile, all businesses can use computers to quickly
analyze data and perform routine accounting procedures. For example,
Computer programs such as QuickBooks and other accounting programs allow
businesses to keep detailed records. These programs track accounts payable,
accounts receivable and sales.
Over
the time, social network has become the right way to reach customers. Companies
realize that they have to be where the customers are, and it’s clear that their
customers use social networks. Also, the entrepreneur should have an online
marketing that will increase customer base and loyalty.
Facebook is an online social networking service. As
before, Facebook announced the launch of Global Pages,
a new structure to business pages for global brands aimed to provide a better
localized experience for international brands' prospects and customers. Surprisingly,
the social commerce market, led mainly by F-commerce or Facebook commerce will
make $ 30 billion worldwide.
Moreover,
mobile commerce allows marketing activities to reach the actual customers'
needs through one-to-one marketing communications. Cell phones enable the vendors to contact with clients
across the globe. Many cell phone plans have international calling features,
which may greatly cut down on the cost of a long distance phone call.
In any business, email is widely
used as a form of business communication because it is inexpensive and highly
effective communication tool. For advertising, a
business website should have contact information like email to build
credibility and trust for your customers and get feedback.
Next, advertisers use direct text marketing to message mobile phone users about promotions,
payment due dates, and so on instead of using e-mail or voicemail. Services that
provide bulk text message sending are also becoming a popular way to reach a
group of subscribers quickly.
Then, television acts as a “window to the world” that
affects to our lives as it can increase our general knowledge of the outside
world. More interested, we will discuss on the impact of satellite television
on news and society. Developments in satellite technology and internet can
improve television programming which can be broadcast to everywhere on earth.
Likewise,
Television and radio commercials are effective ways to promote your business to
a broad audience. Entrepreneurs can reach millions of consumers by advertising
on the radio to promote their companies or products. For instance, Business
Success Radio’s International Perspective Hour is the program for the business
owner, manager or aspirant looking to what is happening in overseas business
and who wants to learn from the most respected and well-known names in
international business.
Apple
also uses radio as a channel for advertisement on music. Apple's iTunes Radio will definitely
make an impact on the music streaming industry. The strength of the Apple
brand and the sheer number of iTunes accounts will naturally draw users into
iTunes Radio. Eventually, the advent of radio and television link-ups between
continents helps the businesses become better acquainted internationally. Promoting
your business on the radio is a great way to reach a wide audience that can
help your business grow.
Furthermore,
transportation technology allows fast
delivery of goods within days or weeks instead of months. Modern cargo airplanes
have made it possible to transport goods between continents in a matter of
hours.
In conclusion, with the use of
technology, business owners have to understand and follow the trend of
innovative technology. It enhances potential for expansion to
global business. They
must be aware in changes of technology that could directly affect to business
growth and reach to their customers worldwide. So, learn more technology in
your business and WELCOME TO THE FUTURE! Good luck!
**********Thank you very much***********
Then, television acts as a “window to the world” that
affects to our lives as it can increase our general knowledge of the outside
world. More interested, we will discuss on the impact of satellite television
on news and society. Developments in satellite technology and internet can
improve television programming which can be broadcast to everywhere on earth.
